What are Opportunities?

An Opportunity is a specific action ASOTrack thinks will improve your App Store growth — for example, “work ‘habit tracker’ into your subtitle” or “recover ‘daily planner’, down 8 positions.”

They are generated from your tracked keywords, their rank movement, your metadata relevance, competitor positions and your funnel — not from a generic checklist.

• Keyword opportunities — terms with demand where you rank outside the top 10.
• Metadata gaps — popular, relevant terms your listing barely mentions.
• At-risk — terms that dropped and are worth defending.
• Winning — terms that are climbing, so you know not to touch them.