How Opportunity Score works

Opportunity Score combines three signals into a single 0–100 number:

• Popularity — estimated search demand for the term (Apple Search Ads-style scale).
• Difficulty — how hard the term is to rank for, from the strength of apps already ranking.
• Relevance — how well your listing’s copy matches the term today.

High demand + low difficulty + a gap between your rank and where you could be = a high score. It’s a way to sort openings, not a guarantee.