Understanding ASO Health

ASO Health is one 0–100 number so you can see progress at a glance. It’s a weighted blend of five signals, each visible in the breakdown:

• Search visibility (30%) — how many tracked terms rank top-10, top-50, or at all.
• Metadata (20%) — how well your listing’s copy reflects the terms you track.
• Conversion (20%) — your store-page conversion vs a healthy benchmark.
• Keyword coverage (15%) — how much of your tracking capacity you’re using.
• Competitor position (15%) — where you stand vs competitors on shared terms.

Conversion and competitor position score neutral (50) until analytics and competitors are set up, so the number gets more accurate as you complete setup.